Given that she had always worked in a remote office for a US company, she had close connections with sales and could quickly learn what did and didn't work. From there, she started her marketing career and eventually moved to the US as CMO for Progress Software. She met the marketing manager at that job, who took her to CeBIT, Germany's biggest computer expo trade show, and got the tech bug. This was certainly the case for Griffin Smith, who, while studying business management (marketing and HR) at university, decided she wanted to be a linguist and joined a company's customer service team after school so she could speak German all day. I always like to hear how people got into marketing because it's often not a straight line. She's been Chief Marketing Officer (CMO) for well-known tech brands, including Brightcove, SoftwareAG, and Alfresco, but her latest role, as Acquia's CMO, takes a slightly different perspective on marketing, one that goes well beyond running campaigns. The Acquia Cloud digital experience platform offers different features through a single DXP, making it easier for companies to reach their customers through a simplified site-building process.Jennifer Griffin Smith didn't plan to get into marketing as a career, but that's where her path led her. The marketing features of this DXP also grant businesses intelligence insights about their performance and help to manage their data effectively. Organizations can use Acquia cloud to highly personalize the way they reach customers while simultaneously increasing effectiveness. The marketing cloud helps companies connect with their customers and potentially raise the ROI of their businesses. Marketing cloud: Acquia CDP, personalization, Acquia DAM, campaign studio, campaign factory, and Acquia PIM.Companies can distribute the digital experience on existing and emerging channels while using a secure platform. Acquia also offers developers and professional IT teams ways to follow the building processes. The visual page builder provides an easy way to implement a DXP. The features of the Drupal cloud allow companies to build digital experiences even with only beginner knowledge about coding. Drupal cloud: Acquia CMS, a cloud platform and cloud IDE, migrate, accelerate, as well as replatform, content hub, site factory and site studio, code studio, and Edge WAF and CDN.Here is a summary of the features that a company can use if they chose Acquia as their DXP. The marketing cloud is created to break down data and help companies manage their digital marketing more easily. Through Drupal, organizations can assemble the digital experiences that their clients need. This DXP understands the need for companies to be able to reach their client base through many online channels and provides them with the right tools to build their digital experience platform.Īcquia digital experience platform provides companies with two main features: the Drupal Cloud and the Marketing Cloud. Acquia’s features allow businesses to engage customers and establish a prominent digital presence. Organizations can rely on the features Acquia offers as a digital experience platform and provide their clients with the experience they require. Through Acquia DXP, companies and their developers, marketers, and IT teams can create and broadcast digital products and services to maximize the exposure of the brand by reaching a broad customer audience. Their products include Acquia Cloud, Cloud IDE, Acquia DAM, customer data platform, campaign studio, site studio, Edge CDN, site and campaign factories, and personalization. Acquia is a digital experience platform that allows companies to build, optimize, and operate websites, apps, and other digital experiences through specialized software and services.
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